Apr 27, 2022
In Fashion Forum
In fact, most of the service behaviors in our daily life are based on physiological needs and safety needs. Thinking at these two levels, we can Thailand Phone Number List get more ideas on service scenarios. We start from physiological needs and talk about a food-related scene. Xiao Wang is an IT man, doing development work in Beijing. Single, 27 years old, has the habit of going to a large supermarket once a week, but has a phobia of choice. The products in the supermarket are dazzling and dizzying. Today, Xiao Wang wanted to buy some bread for breakfast for the week, so he came to the bread shelf to choose. But when he came to the bread shelf, Xiao Wang was stunned. There were so Thailand Phone Number List many types of bread, he didn't know which one to choose. He bit the bullet and spent ten minutes choosing three types of bread. But he still didn't know which one to choose. "It would be great if someone could recommend me at this time." He thought silently in his heart. "It's best if someone who has actually eaten it recommends it to me. The ones recommended by supermarket Thailand Phone Number List shopping guides are often not delicious." He muttered again in his heart. At this time, he thought of the advantages of buying things on Taobao: he can see user reviews, and he can make purchases based on Thailand Phone Number List reviews. But after all, this is offline, do you ask customers to get a message board and put it next to it? Obviously not realistic. In the end, Xiao Wang had no choice, so he bought two of the three breads and brought them home. When I got home, I took out one and tasted it, and it really wasn't his favorite flavor. Through the above scenario description, we found a core pain point: When users shop offline, they cannot obtain information feedback like user Thailand Phone Number List evaluations that can be obtained when shopping online, and it is easy to fall into blindness. As Gustave Le Pen described in the book "The Rabble" when he described the concept of group sex: "The group is susceptible to suggestion and gullibility, the unconscious state is ready to obey all suggestions". The promotional Thailand Phone Number List pictures, slogans and advertisements on the products are all the time hinting and guiding consumers to buy. But today, when online shopping is very developed, consumers believe more in the hints of KOLs and opinion leaders. And in shopping behavior, KOLs are those who have purchased. They are the most persuasive opinion leaders.