Apr 19, 2022
In Fashion Forum
SEO Strategy That Supports Long-Term Growth for the Cosmetics Brand, Clarins Clarins is an international creator of beauty products with almost 80 Kazakhstan Phone Number List years of history. It was founded on the twin principles of creating beautiful solutions for women, and keeping nature central to its research and formulas. The Challenge Clarins approached Impression in late 2020 following a surge in online demand as a result of the pandemic. forecast-campaign-april Keen to maintain this momentum moving into 2021, they wanted to focus on improving their Kazakhstan Phone Number List ability to reach digital audiences. A key part of this was to ensure that translated content sent from their global team (originally written in French. Would read well for a UK audience and perform well in search. Clarins asked them to implement a strategy to work towards an end goal of growing 2020’s Kazakhstan Phone Number List traffic by 20% by 2023. Impression had a challenge in that UK e-commerce forecasts suggested that 2021 would struggle to match the pandemic boom and, after a good January Kazakhstan Phone Number List they saw the gap from 2020 widen throughout the rest of Q1 and Q2. Specifically, the objectives were to: Match or exceed 2020’s monthly traffic figures by Q4 Improve overall organic visibility as recorded in Sistrix. Which is a good barometer of site performance that minimizes the impact of changing demand Optimise all agreed focus pages by set deadlines to ensure Kazakhstan Phone Number List hat changes could be uploaded to the site in time to measure an impact in 2021 The first three months of working together were entirely focused on optimizing copy for 40 key category pages that had been sent to them from their global SEO team. The copy had been written in French, Kazakhstan Phone Number List then translated into English. However, the French tone of voice did not work for the UK market, and the copy was not optimized for search.