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hremon716
Feb 24, 2022
In Fashion Forum
Social media should be taken with less “faith” and “objectivity”: they have strict internal principles that require careful planning. The mistake that we often slip on concerns vanity metrics, that is, all the data collected that does not help the company to make decisions or define specific strategic directions . Metrics are only useful to provide temporary comfort to those responsible for a given project: the number of visits to the home page or the number of fans to the Facebook page, for example, becomes useless if these fans and visitors were not not motivated by a real interest. With that in mind, we recommend that you always and only focus on metrics that can really help you understand the performance of your marketing plan. 5. Wanting to be everywhere Marking each channel with your presence indiscriminately, regardless of form and content, is anything but strategic. It is better to manage a few good social networks than to mark all the channels available to help you with hasty automatic techniques . Each company has its own language and needs time to manage and adapt content. The most common mistake? Automate the publication of the same message on several social networks, for example by associating Twitter with Facebook or Instagram with Facebook, which excludes tags and hashtags. That's why we encourage E-Commerce Photo Editing Service you to focus only on the social media that are most relevant to your business, managing them with care and professionalism, as you would any other line of business. 6. Closing the site to search engines Let's start with some basic ideas: What is SEO ? SEO is a mix of strategies and techniques that make websites understandable for search engines and, in turn, easy for web browsers to find. While indexing is a process by which Google and other search engines insert web pages into its "index", matching them with certain keywords. Finally, the “ crawler ” – also known as the “spider” – is Google's software that crawls the web looking for websites and pages to index. That said, among the many mistakes you could make when designing a website – or optimizing a web page to make it more visible – there is one mistake you should never make: closing the site to search engines. If you do this, the site will not be indexed by robots and will not be found by browsers. 7. Not Tracking Conversion Actions The equation is simple: if you don't know where the users most interested in your content are coming from, you can't know which campaigns to invest in to boost conversions even more . It is therefore crucial to have clear figures on the reference scenario and to continue to measure it during the development of the strategy and, of course,
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hremon716
Feb 24, 2022
In Fashion Forum
Separate online and traditional strategies 2. Thinking about the office 3. Be single-device 4. Give in to vanity metrics 5. Wanting to be everywhere 6. Closing the site to search engines 7. Not Tracking Conversion Actions A good digital strategy has many building blocks: from UX and UI design, to planning email, social media and SEO campaigns , to creating relevant content online and offline, to management of e- commerce and mobile platforms . It is a complex web of channels through which any business, regardless of size and target market, can communicate with its customers and cultivate its own brand identity . To go in this direction and insert each piece of the puzzle, you need both theoretical and practical knowledge. Using an alternative approach, we want you to discover the seven fatal mistakes of any digital strategy. 1. Separate online and traditional strategies Traditional strategies and digital strategies go hand in hand, they are woven together to create a unique design. Every strategy starts with your target people's goals, behaviors, needs, and touchpoints, which don't distinguish between digital/online on the one hand, and traditional/offline on the other. A digital strategy that works is one that is intimately integrated Image Masking Service with what are (still) called traditional strategies. Indeed, a digital strategy is not something that only has online effects: if it succeeds, it will have a strong impact on the company's year-end sales and profits , just like the more traditional strategies. To integrate them as well as possible, it is essential to have an overview of your marketing activities, composed of both online and offline touchpoints. 2. Thinking about the office The hall of mirrors of digital strategy players is called the office. Although unthinkable until a few years ago, mobile has become the common thread for all marketers. Smartphones and tablets are set to gain more and more ground in people's lives. If we take Italy for example, over the last two years the number of smartphones has increased at a dizzying rate: from 24% to 41% of the total population. A trend that should increase, taking with it the huge segment of online shopping . Thus, if it is still possible to browse non-optimized sites from a tablet, the It's called mobile first and it's the approach that makes optimization for smartphones and tablets a prerequisite for any digital strategy: an approach that involves everything from user experience content type and email campaigns : in our 2016 Guide to Email Design you will find trends, techniques and best practices to inspire you and learn how to create responsive emails.
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hremon716
Feb 24, 2022
In Fashion Forum
Interaction, dialogue, relationships: these are the key words of any digital marketing activity. SMS marketing now unleashes its full power in interaction with recipients. Inbound SMS marketing: what is it? Inbound SMS is the other side of SMS marketing that often stays away from promotional campaigns, product launches and coupon offers: also called SMS-IN (for short), inbound SMS involves a response from their recipients. In other words, there is an exchange of SMS between the brand and its customers. In addition to the benefits of the SMS channel - with open rates over 98% - inbound SMS marketing is a key tool for brands to nurture relationships with their customers and prospects on a personal level, creating a dialogue to experience new new forms of commitment and promotion. Why Develop an Inbound SMS Marketing Strategy? All you need is a mailing platform like MailUp, which allows you to configure all activities and manage them easily from a single control panel. This lets you create custom keywords to include in the SMS, use Image Masking Service a personal reply number, or choose from a list of mnemonic SIM numbers (making them easier for the recipient to remember). That said, let's now explain what you can do with incoming SMS: from collecting and managing contacts to experimenting with new ways to engage customers. Enrich your database with new contacts On the website or in store: each point of contact can be an opportunity to invite users to receive your SMS communications. Just activate a response number and choose the keyword that will activate the registration. Let's look at an example: The subscription SMS To subscribe or unsubscribe, the incoming SMS is a very useful partner for managing your contact database . Let's not forget the cross-channel activities , offering users the possibility to subscribe to the newsletter with a simple SMS: The subscription SMS Once the keywords have been chosen, MailUp will automatically synchronize each new contact with your predefined list. Remember that marketing automation tools can be configured for each group of mailings to provide personalized communications based on each recipient's profile and behavior. From January 2017 , you will be able to combine triggered SMS mailings with intuitive workflows and drag-and-drop operations.
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