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devit45648
Apr 12, 2022
In Fashion Forum
December of the same year, data from Tencent Video's mobile terminal showed that the number of users, viewing time, and APP usage times exceeded Youku. In 2016, Youku, which was struggling, completed its delisting and privatization and was wholly acquired by Ali. Since then, the domestic long video streaming media has formed a three-nation confrontation with the backing of BTA. The competition of "You Aiteng" continues. In terms of variety shows, at the beginning of the year, Youku launched the program "In the Name of the Group", and iQIYI used "Youth with sms marketing service You" to compete with it. As soon as the two programs ended, Tencent Video's "Creation Camp 2019" took over the broadcast. The content and format of the three programs are relatively similar. The homogenization of content highlights the weakness of originality. This is a dangerous signal for the three companies. If things go on like this, the audience will lose the freshness of the show, which will eventually lead to a downturn in the entire variety show market. At present, the copyright and content war of "You Aiteng" is still going on, the content differentiation is not clear, and the three companies are all in the business model of "advertising revenue + membership payment", and none of them are different from the other two characteristics. .
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