According to the Purchase, New York-based firm, the reason it reinforces its actions with influencers and personalities is because it seeks to c level email list connect with consumers in a relevant and authentic way. “We are investing more and more dollars in the digital-influencer space,” said Chris Bellinger, vice president / creative & digital at PepsiCo, during his participation in the first Influencer Marketing Conference, organized by the Association of National Advertisers (ANA), quoted at WARC. But, the executive explained that it is not about being in the digital universe just because the consumer is there, but that it is necessary to "know their role (of brands) and know their consumer", because otherwise they only ' would force' their presence and interaction.
The giant of the beverage and snack industry has to compete in different markets and knows that between the changes in consumer habits and the c level email list work done by its peers such as Coca-Cola, Nestlé and Mars , among others, it becomes more complicated be relevant to the public. In this sense, PepsiCo has diversified its marketing strategy, and one of the resources in which it is significantly increasing its investment is influencer marketing. Which is why it is much more difficult to connect with them. In this sense, one of the resources that has proven to be effective in recent years is influencer marketing, which is why more and more companies are betting on it, one of them being PepsiCo.
Instagram is preferred by brands, but you have to keep an eye on what happens with TikTok. We know that consumers today are more demanding and critical of the brands that produce the products and services they consume. We know that consumers today are more demanding and critical of the brands that produce the products and services they consume, which is why it is much more difficult to connect with them. In this sense, one of the c level email list resources that has proven to be effective in recent years is influencer marketing, which is why more and more companies are betting on it, one of them being PepsiCo. Pepsi revealed some key points to consider in influencer marketing. This type of resource will represent income of more than 15 billion dollars by 2022.