Your current online campaigns can help you Whatsapp Mobile Number List achieve your goal with a few adjustments. And certainly if you have your measurability in order, you will soon be able to demonstrate that your campaign for the holidays Whatsapp Mobile Number List has been successful. Good luck and happy holidays in advance!Performance marketing is playing an increasingly important role in the digital B2B marketing landscape. In order to achieve the best results, it is becoming increasingly important for advertisers to measure which (branded) content Whatsapp Mobile Number List marketing effort yields the best return on investment.
That is why it is important to familiarize Whatsapp Mobile Number List yourself with the opportunities that performance marketing has to offer, so that you can (adjust) use all available distribution channels to achieve maximum return from the campaigns. What is performance marketing? Performance marketing is a collective term for online Whatsapp Mobile Number List marketing campaigns in which advertisers pay for a certain result. Think of reach, video views, clicks to a landing page or conversions. Performance marketing mainly focuses on inciting action. These actions are then measured and optimized, taking the return on investment (ROAS) as the Whatsapp Mobile Number List starting point. Unlike traditional marketing, with performance marketing the advertiser knows exactly what kind and how many actions there are in return for an investment.
The customer journey Before you start Whatsapp Mobile Number List with performance marketing, it is important that the customer journey is mapped out. By specifying which steps your customers go through and what happens in those specific phases, it becomes clear how these phases can be responded to. You also know which content and Whatsapp Mobile Number List which channels best suit your customers. Typically, a customer journey consists of the following phases: Awareness (awareness of a need) Interest (interest in finding a solution) Consideration (evaluation of specific products/services) Purchase (choice for a specific solution) Mapping the Whatsapp Mobile Number List customer journey helps in realizing your campaign goals.