have a descriptive alt text (alternative text). alt text wordpress To add alt text, just click on the image in the WordPress Media gallery and fill in the field under “Alternative Text”. Besides alt text, you should also: use descriptive file names provide title and description use captions (optional) Note: Despite the common practice, alt text is not a place for unnatural keyword stuffing with the goal of “improving” your rankings. Use keywords in alt texts only if it makes sense for the user. Optimize your titles and descriptions Title tag and meta description are very important elements. They determine what your page will look like in search results. Which snippet looks better? The unoptimized one, with all the elements being truncated at the end…SERP snippet bad …or the neat, optimized one:
Neat SERP Snippet The answer is clear. To optimize the appearance of your SERP snippet, you should optimize your metadata at the end of each page or post, namely:Title tag: This is the title that will appear when your page appears in search employee email list results. Meta description: This is the description of the page that Google will display below the page title in search results. URL slug: This is the part of your permalink that describes the page visitors are on. Here Yoast SEO plugin comes to the rescue again. Just scroll down to the snippet preview, click it, and you'll be able to edit each field:yeast metadata Writing the ideal title tag and meta description can sometimes be tricky
because the number of characters you can use is limited. To make sure your snippet won't get truncated, use our free tool called SERPSimulator - this tool makes it really easy to edit and optimize your search data:serpsimulator you can see exactly how many characters you need to write to get a good scoreyou can see the preview of your snippetyou can enter your target keyword and see the actual SERP results to compare with your snippetyou can switch between desktop and mobile viewyou can fake other elements like date, bold words, note etc. Yeast Scores