Social media should be taken with less “faith” and “objectivity”: they have strict internal principles that require careful planning. The mistake that we often slip on concerns vanity metrics, that is, all the data collected that does not help the company to make decisions or define specific strategic directions . Metrics are only useful to provide temporary comfort to those responsible for a given project: the number of visits to the home page or the number of fans to the Facebook page, for example, becomes useless if these fans and visitors were not not motivated by a real interest. With that in mind, we recommend that you always and only focus on metrics that can really help you understand the performance of your marketing plan. 5. Wanting to be everywhere Marking each channel with your presence indiscriminately, regardless of form and content, is anything but strategic.
It is better to manage a few good social networks than to mark all the channels available to help you with hasty automatic techniques . Each company has its own language and needs time to manage and adapt content. The most common mistake? Automate the publication of the same message on several social networks, for example by associating Twitter with Facebook or Instagram with Facebook, which excludes tags and hashtags. That's why we encourage E-Commerce Photo Editing Service you to focus only on the social media that are most relevant to your business, managing them with care and professionalism, as you would any other line of business. 6. Closing the site to search engines Let's start with some basic ideas: What is SEO ? SEO is a mix of strategies and techniques that make websites understandable for search engines and, in turn, easy for web browsers to find. While indexing is a process by which Google and other search engines insert web pages into its "index", matching them with certain keywords.
Finally, the “ crawler ” – also known as the “spider” – is Google's software that crawls the web looking for websites and pages to index. That said, among the many mistakes you could make when designing a website – or optimizing a web page to make it more visible – there is one mistake you should never make: closing the site to search engines. If you do this, the site will not be indexed by robots and will not be found by browsers. 7. Not Tracking Conversion Actions The equation is simple: if you don't know where the users most interested in your content are coming from, you can't know which campaigns to invest in to boost conversions even more . It is therefore crucial to have clear figures on the reference scenario and to continue to measure it during the development of the strategy and, of course,