While many kpis focus on a particular part of the marketing mix, client kpis can be used to look at the performance of your marketing work as a whole. Marketing revenue allocation marketing revenue attribution measures how much of your organization's revenue comes from marketing efforts. You can track revenue attributed to marketing as a whole or look at different types of marketing campaigns. For example, you can identify revenue from organic traffic and social media.
Tracks when you get contact information from a potential customer, it's called a lead. Some leads are more valuable than others. The industry leads more the contact has already shown interest in your business, the more likely they are to convert. That's why, in addition to the total number of leads, most companies track qualified marketing leads and qualified sales leads. Marketing qualified prospect (mql). Marketing qualified prospects have engaged in some way with your organization.
They may have downloaded an ebook, added items to a shopping cart, or visited your website multiple times. These leads may not be ready to convert yet, but they've shown an interest in what you have to offer. Qualified sales prospect (sql). Sqls are prospects deemed ready to be contacted directly by the sales team. Sqls are closer to being ready to convert than mqls. Customer acquisition cost (cac) cac is how much money it takes to convert a prospect into a customer. Knowing this number helps you gauge.