You don’t have to guess which social networks to show. There’s a hack for that! HOW TO CASH IN ON THIS HACK The trick here is to only display the social networks that your target audience actually uses on your Share bar. So you need to know what those social networks are, right? Step 1: Think of a popular blog or website in your niche that reaches your target audience. For example, let’s say you have a parenting. Step 2: Take it to BuzzSumo or EpicBeat to type in the URL of the popular site to bring up the most popular
content and the share counts on each of the top 5 social networks Identify the top 2-3 social. Networks your target audience is sharing content on. In our example, it appears that Scary Mommy’s audience is sharing mainly on Facebook, Twitter, Telemarketing list and Pinterest based on the numbers. Step 4: Take that intel back to your Sumo dashboard, open Share, and go to Settings. Drag only the 2-3 most popular networks you just identified to Selected Services: Screenshot showing the Sumo dashboard Step
Save yourself massive amounts of time and headache by giving away a 5-minute eBook with your content for a 70%+ conversion rate. Sumo-Sized Guides are the most comprehensive free resources on the internet about a particular marketing topic. But they’re 10,000 word guides. That’s a gigantic guide. So instead of creating a brand new content upgrade, why not put the guide in an eBook and allow the reader to download it for keeps - and for free? Turns out this was damn effective. Get a load of this conversion rate on our Welcome Mat for the eBook: Screenshot showing