So you've mastered the basics of email marketing. You've mastered merge tags, can create click-worthy subject lines, and have written a welcome series that keeps customers coming back for more. Fantastic, but now it's time to take it to the next level. At Foundr, we always encourage you to learn more and improve in all aspects of your business. So what you need now are advanced email marketing strategies that go beyond subject line and open rate, and will ultimately maximize your conversions, your sales and brand engagement. Below, I'll walk you through four areas of email marketing where you can dramatically up your eCommerce game. This article is particularly focused on e-commerce businesses, but these principles apply to anyone looking to improve their email marketing. Contents Metrics: Understand Your Email Marketing Numbers Automation: Higher Level Uses of Scheduled Emails Deliverability: Get more emails to their intended destinations Engagement: Build stronger connections with your followersReady to up your email marketing game?
Metrics: Understand Your Email Marketing NumbersWhile metrics tend to make some founders' eyes glaze over, the employee email database fact is that the numbers don't lie. Metrics tell you what's working (and what's not) so you know how to improve your email marketing. If you've been sending marketing emails for a while, the good news is that you probably have a lot of valuable data. You can log into your email marketing service and look at that data and extrapolate from there. But first, you need to understand what you're looking at. The opening rate Open rate refers to the percentage of subscribers who opened your email. A high open rate is important because it means your subject lines are engaging enough for subscribers to engage with your content. What is a good open rate?
It depends on your industry. According to MailChimp's most recent data from March 2018, the average open rate across all industries was 20.81%. So if you're getting open rates above that, you're above average. Here's a screenshot snippet of MailChimp's open rates for specific industries:Mailchimp's Advanced Email Marketing Open Rate DataClick-through rate Click-through rate refers to the percentage of subscribers who click on a link in your email. Click-through rate is important because it means the content you link to is relevant to your audience, motivating them to click on it to learn more. Note that if you write personal letter-type emails to connect with your readers, and never include links, you obviously won't have a very high click-through rate.